The Onchain Music Playbook Is Broken | NAC Ep. 18
Update: 2025-05-20
Description
Coop reflects on hitting a ceiling with the current crypto music playbook. The cartel debates what it takes to reach real music fans, not just collectors chasing airdrops. Also: Skrillex at Red Rocks, coins vs. NFTs, mobile app plans, and the true cost of creator coins.
Key Moments:
(02:05 ) Why Coop is at every major show right now
(04:15 ) “Crypto music’s hit a ceiling” — what’s next?
(05:44 ) Have we underutilized the existing onchain audience?
(07:24 ) Are we building for fans or farmers?
(10:45 ) A new model: earn for listening, not just buying
(12:38 ) IRL shows, IYK pucks & why events don’t scale
(17:52 ) “Normies” vs. real users — reframing the narrative
(20:13 ) Coop’s new mobile onboarding flow debut
(26:05 ) Mini apps vs. iOS — what’s the right strategy?
(31:12 ) Is $60/week compelling… or is $10K better?
(35:28 ) Everyone’s copying Zora — the creator rev share moment
(37:03 ) The content coin dilemma: sell to earn, but at what cost?
(41:26 ) “Don’t sell crypto. Sell the outcome.”
(42:00 ) How long until onchain media really breaks out?
Key Moments:
(02:05 ) Why Coop is at every major show right now
(04:15 ) “Crypto music’s hit a ceiling” — what’s next?
(05:44 ) Have we underutilized the existing onchain audience?
(07:24 ) Are we building for fans or farmers?
(10:45 ) A new model: earn for listening, not just buying
(12:38 ) IRL shows, IYK pucks & why events don’t scale
(17:52 ) “Normies” vs. real users — reframing the narrative
(20:13 ) Coop’s new mobile onboarding flow debut
(26:05 ) Mini apps vs. iOS — what’s the right strategy?
(31:12 ) Is $60/week compelling… or is $10K better?
(35:28 ) Everyone’s copying Zora — the creator rev share moment
(37:03 ) The content coin dilemma: sell to earn, but at what cost?
(41:26 ) “Don’t sell crypto. Sell the outcome.”
(42:00 ) How long until onchain media really breaks out?
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